Maxim Makes Its Retail Show Australia Debut

A new market. New connections. And an exciting first for Maxim.

For the first time, Maxim Label & Packaging exhibited at Retail Show Australia, bringing our capabilities, expertise and global perspective to one of the region’s key retail industry events.

From the moment the show floor opened, our team was met with an incredible response. Engaged visitors, thoughtful conversations and plenty of new connections made our first Retail Show Australia an experience to remember—and an exciting step forward for Maxim in the Australian market.

Bringing Maxim to the Show Floor

Retail Show Australia brought together brands, retailers, technology providers and industry leaders to explore what’s next for retail.

For Maxim, it was the perfect opportunity to be part of those conversations.

Throughout the event, our team connected with visitors to share how Maxim supports brands across the product journey—from branding and packaging to RFID, variable data and connected solutions.

But some of the best moments weren't about what we were showing. They were about the conversations happening around it.

Visitors brought their own challenges, ideas and perspectives to the booth, creating opportunities to talk about where retail is heading and how smarter, more connected solutions can help brands prepare for what comes next.

Conversations That Matter

There is something different about connecting face to face.

Across the show, our team had the opportunity to meet new people, reconnect with industry partners and have meaningful conversations with professionals from across the Australian retail landscape.

Those interactions gave us the chance not only to introduce more people to Maxim, but also to listen and learn.

Understanding what brands and retailers are navigating in their own markets helps us continue thinking differently about the solutions, technologies and support we provide around the world.

Global Expertise, Local Connections

While Retail Show Australia marked a first for Maxim, the experience reflected something that has always been central to how we work: global capabilities supported by strong local relationships.

Our presence at the show gave visitors a closer look at the breadth of Maxim's solutions while giving our team an even better understanding of the opportunities developing within the Australian market.

And judging by the energy around the booth, there is plenty more to come.

Just the Beginning

Our first Retail Show Australia may be in the books, but the conversations are only getting started.

We left the show energized by the people we met, the ideas exchanged and the opportunities ahead. Most importantly, we came away excited about continuing to build relationships and strengthen Maxim's presence across Australia and the wider region.

A big thank you to everyone who stopped by, shared a conversation and helped make our first Retail Show Australia such a memorable experience—and to the Maxim team who brought it all together.

Australia, thanks for the warm welcome. We’re excited for what comes next.

Tas Zafiropoulos - Managing Director Oceania

Tas Zafiropoulos is Maxim’s Managing Director for Oceania, bringing more than 20 years of experience in buying, merchandising and digital transformation. Combining deep retail expertise with a customer-focused leadership approach, he leads Maxim’s regional operations and helps strengthen its presence in the Australian market.

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