Beyond the Box: The Marketing Power of PDQ Displays
A well-designed PDQ display does more than hold products—it captures attention, communicates your brand's value, and inspires shoppers to buy. Discover how strategic retail-ready displays can transform shelf presence into stronger sales.
When the Label Starts Watching
The barcode identifies the product. The next generation of labels tells its story.
From temperature and humidity indicators to freshness-monitoring chemistries, discover how smart substrates are transforming labels from passive identifiers into active witnesses of a product's journey—improving traceability, quality assurance, and regulatory compliance.
Spotlight: Maxim Guatemala
As global supply chains continue to evolve, manufacturers need production partners that can deliver speed, flexibility, and scale.
Read on to find out how Maxim’s Guatemala facility plays a critical role in meeting those demands.
The QR Code on the Hang Tag
A practical guide for retail marketing and brand-design teams — how QR works, what kills it on press, and how to keep it scannable on tags, packaging, and care labels.
A Perfect Match: The Strawberries + Cream Collection
Serving strawberries, cream, and branding that goes the distance🍓🎾 As athletes prepare for one of summer’s most iconic championships, Maxim is celebrating the details that perform under pressure.
Inside the Factory: What Survives a Regulator's Question
The encoder is the witness.
The production log is the deposition.
The factory is the source of truth.
Beyond the Mandate
How Smart Brands Are Turning EU Digital Product Passports Into Customer Loyalty Engines.
Spotlight: Maxim Germany
Positioned at the heart of Europe, Maxim’s Germany Innovation Center serves as a strategic hub for innovation, collaboration, and technical excellence, supporting customers throughout Germany and the broader EMEA region.
How a Woven Label Becomes a Brand’s Single Source of Truth
The woven label used to be the least considered part of a garment. By 2027, it will become one of the most important data infrastructure components in apparel. New article by Tom Wielicki on why the industry’s “cheapest line in the bill of materials” is rapidly becoming the single source of truth for identity, compliance, consumer engagement, and traceability.
Intro to Maxim: Delivering Innovation, Quality + Versatility
With more than 3,000 subject matter experts in over 21 countries, our product knowledge spans across RFID, heat transfer, premium packaging, variable data and more.