Spotlight: Maxim High Point

Global Expertise, Local Capability: Inside Maxim High Point

As supply chains become more connected, brands need more than a supplier. They need production capabilities that can keep pace with evolving technology, increasing data requirements and the complexity of multi-market programs.

Maxim’s High Point, North Carolina facility helps make that possible.

Serving as a key operational center for the Americas, High Point brings together advanced printing, RFID and variable data capabilities to help customers connect physical products with the information that moves alongside them.

Where Production Meets Technology

The High Point facility integrates a range of production technologies under one roof, including flexographic printing, thermal printing, digital printing, digital cutting, RFID converting and encoding, and In-Plant Printing and Warehouse Solutions (IPPS).

Together, these capabilities allow Maxim to support everything from printed price tickets, labels, and variable data solutions to RFID-enabled programs designed for greater visibility and intelligence throughout the supply chain. The advantage is not simply having access to multiple technologies. It is having those technologies work together. 

A label can carry brand information. Variable data can give it a unique identity. RFID can make that identity accessible throughout the supply chain. By bringing these capabilities together, High Point helps transform a traditional labeling component into a tool for connectivity, traceability, and smarter operations. 

Building on RFID

RFID continues to play a growing role in the way brands manage products and inventory, and Maxim has made significant investments in advanced RFID systems at its High Point facility. 

With RFID converting and encoding capabilities, the facility supports the production of intelligent labels that connect physical products to digital information. This helps create the foundation for greater inventory visibility, product identification, and data-driven supply chain processes. 

For customers managing complex programs across markets, the ability to combine RFID technology with printing and variable data capabilities also creates opportunities for more streamlined and scalable execution. 

Variable Data at Scale

Modern label programs increasingly require every label to do something different. Unique identifiers, barcodes, serialized information, and other variable data elements can turn millions of individual labels into millions of unique data points. High Point’s variable data and printing capabilities are designed to support this complexity while maintaining the consistency required across larger programs. 

The result is a production environment built not only to print, but to help manage the connection between the physical label, the product, and the data behind it. 

Local Capability. Global Expertise.

High Point is part of something much larger. 

As a key Maxim operational center in the United States, the facility combines local production capabilities with the resources and expertise of Maxim’s global network. That balance helps customers execute programs closer to market while maintaining the consistency and scalability required across broader supply chains. 

Whether the need is a printed price ticket or label, an RFID-enabled solution, variable data or a program combining multiple technologies, High Point provides the capabilities to help bring it together. 

Because as labeling and packaging continue to evolve, the opportunity is no longer just to identify a product. 

It is to connect it. 

And from High Point, Maxim is helping customers build those connections across the Americas and throughout the supply chain.